Monday, September 30, 2019

Discuss Hamlet’s attitude to death and the afterlife Essay

Discuss Hamlet’s attitude to death and the afterlife, giving an indication as to how both contemporary audience and modern audiences might view it. â€Å"Hamlet† deals with situations, which require a single-minded response. However, by the end of the twentieth century a large percentage of people were unfamiliar with church worship and words of the bible, which makes modern interpretation of it much more difficult which Elizabethan and Jacobean audience of Shakespeare’s time on the other hand had strong beliefs in religion, includes specifically the afterlife. Hamlet shares the views of the contemporary audience and we must therefore try to understand his religious perspectives in the way that contemporary audiences would have done. To the modern audience the religious ideas and beliefs of Hamlet may seem strange 1 â€Å"There is never an ideal production of Hamlet; any interpretation must limit. For our decade I think the play will be about the disillusionment which produces apathy of the will so deep that commitment to politics, to religion or to life is impossible†¦ Hamlet is always on the brink of action, but something inside him stops the final committed action. It is an emotion which can encounter in the youth today. † I agree with this statement but I think that it is Hamlet’s conscience that holds him back from killing Claudius rather than mere disillusionment. For the Shakespearean audience, a religious theme would have been established at the very beginning of â€Å"Hamlet† when the ghost fades â€Å"on the crowing of the clock† and Marcellus says: â€Å"Some say that ever ‘gainst that season comes Wherin our Savior’s birth is celebrated, This bird of dawning singeth all night long: And then, they say, no spirit dare stir abroad. The nights are wholesome, then no planets strike, No fairy takes, nor witch hath power to charm, So hallow’d and so gracious is that time† No spirits are allowed to walk the earth in the day. â€Å"The Crowing of the cock† could also be a religious reference to St Peter’s denial of Christ before the crucifixion, all of which would have been readily understood by a less secular audience than a modern one. When Laertes discovers that Hamlet killed his father, Polonius, his reaction is in complete contrast to Hamlet’s when he discovers what happened to his father. Laertes is prepared to go to Hell to avenge his father’s death and is more concerned about getting his revenge than what happens to him. The final result of Laertes’ decisiveness is the death of Hamlet. Laertes gets his revenge, but at great cost. In a traditional revenge tragedy the search for revenge would predominantly lie with the hero of the play. However, Shakespeare makes Hamlet very aware of the consequences of his actions, which is why this is not the typical revenge tragedy that Jacobean audiences were familiar with. This is because Shakespeare wanted to show that Hamlet has a morality that rises above vengeance. Laertes takes on the role of the character who demands vengeance regardless of the consequences. Hamlet, as I have already suggested, is very much a thinker and considers the consequences of his actions. He procrastinates about taking revenge throughout the play and ironically it is Claudius who suggests the fencing match and the poisoned wine, which ultimately allows Hamlet to honour the Ghosts wishes and kill Claudius. When Hamlet’s father’s ghost first appears to him, he wonders whether or not to accept it at face value. This is because Shakespeare has acknowledged the church belief that no soul could ever return from the grave so all in reality were evil spirits or devils who are attempting to entrap mortals into their power. On first seeing the ghost Hamlet says: â€Å"Angels and ministers of grace defend us! Be thou a spirit of health or goblin damn’d, Bring with thee airs from heaven or blasts from hell, Be thy intents wicked or charitable, Thou com’st in such questionable shape That I will speak to thee. I’ll call thee Hamlet†¦ â€Å"

Investigating the Volume of a Drop Essay

Criteria: – Planning (a) – Planning (b) – Data Collection – Data Processing and Presentation – Conclusion and evaluation Laura Hu Lab Partner: Tu Tai Kuong Started January 20, 07 Completed January 27, 07 5 pages + raw data Planning (a) and (b) Objective: To accurately measure the volume of a drop of water and saturated salt water under two set temperatures. Hypothesis: Since the mass of a substance changes as the temperature changes, we believe that the volume of a liquid would change as temperature changes. This is because we know that density is equal to mass divided by volume. Density is different depending on its temperature and mass is constant. Therefore, with a difference in temperature, there will be a difference in volume. The second thing we predict is that salt water will have a smaller volume per drop than water. This is because the density of salt water and the mass of salt water will be greater than normal water due to the added salt in the water. This will make it heavier than regular water.. Independent Variables: Forces affecting the drop as it is about to come down (gravity and shaking of hand) Where to drop lands (may land on the sides of the beaker, making the drop stick to the sides instead of dropping to the bottom) Water evaporation Atmospheric pressure Dropping device type (diameter of the place where the drop will come out) Height from which the droplet will be dropped (prevent splashing) Saturation of salt water Number of drops that will be tested Loss or increase in heat while conducting the experiment Dependent Variables: Temperature of the liquids The type of liquid Materials: 2 Eye Droppers 2 Thermometers 2 Graduated cylinders (0.5ml increments) Microwave Refrigerator (set at 1 degree Celsius) Paper towels Saturated salt water (table salt dissolved into water at room temperature until it cannot dissolve anymore) Nestle Pure Life natural spring water (bottled water) 4 Styrofoam cups 1 Procedures: 1. Prepare a data table with columns named â€Å"Start volume†, â€Å"End Volume†, â€Å"Difference† and â€Å"Volume per drop†. Example: Start volume End Volume Difference Volume per drop 2. Put bottled water two Styrofoam cups. Take one of the cups and add table salt in it. Mix it until the salt will not dissolve any longer. Put both cups in the fridge. Set the fridge to 1 degree Celsius. Leave them there overnight. 3. The next day, take out the salt water and mix it again to make sure it is saturated. Put the Styrofoam cup containing the salt water into a second Styrofoam cup. 4. Take an eye dropper, fill the eye dropper with salt water 5. Take the graduated cylinder and position it so that the end of the eyedropper is 2cm from the bottom of the graduated cylinder. Record the start volume of the liquid inside the cylinder (0 cm in this case). 6. Slowly drop 10 drops into the cylinder, maintaining a 1 cm distance between the liquid and the end of the eyedropper. Record the volume. Dispose of the remaining water inside the dropper. Fill the dropper again with salt water. Drop 10 drops into the cylinder. Make sure to carefully count every drop! Record the end volumes. 7. Repeat step 5 five times. 8. Clean out the graduated cylinder using tap water, and use paper towels to dry it clean. 9. Put the salt water back into the fridge. 10. Take out the cold water (from the fridge), put it in another Styrofoam cup and repeat what you did in step 5-8. 11. Put the water in the microwave and heat it at high power for 1 minute. 12. Take it out, stir the water, measure the temperature (and write it down) and use the water to do steps 5-8 again. 13. Take the salt water out, microwave it at high power for 1 minute. 14. Repeat what you did in step 12 for the salt water. 15. Clean everything up. Data Collection Attached to the back of the lab. 2 Data Processing and Presentation Difference = End volume – start volume Ex. End volume = 2.11ml, start volume = 2.00ml 2.11ml – 2.00ml = 0.11 ml = difference Volume per drop = Difference / 10 Ex. Difference = 0.11ml 0.11ml/10 = 0.011ml = Volume per drop Cold bottled water at 0.5+ 0.02 degrees Celsius Star Volume End Volume Difference Volume per Drop 2.00ml 2.11ml 0.11ml 0.011 ml 2.11 ml 2.29 ml 0.18 ml 0.018 ml 2.29 ml 2.49 ml 0.20 ml 0.020 ml 2.61 ml 2.80 ml 0.19 ml 0.019 ml 2.80 ml 2.98 ml 0.18 ml 0.018 ml Average volume per drop: (0.011+0.018+0.020+0.018) / 5 = 0.0134ml Rounded: 0.013 ml Uncertainty: + 0.02 / 10 = + 0.002ml Volume per drop = 0.011ml to 0.015ml Cold saturated salt water at 0.5 + 0.02 degrees Celsius Star Volume End Volume Difference Volume per Drop 2.00 ml 2.12 ml 0.12 ml 0.012 ml 2.12 ml 2.30 ml 0.18 ml 0.018 ml 2.30 ml 2.41 ml 0.11 ml 0.011 ml 2.41 ml 2.60 ml 0.19 ml 0.019 ml 2.60 ml 2.71 ml 0.11 ml 0.011 ml Average volume per drop: (0.012+0.018+0.011+0.019+0.011) / 5 = 0.0142 ml Rounded: 0.014 ml Uncertainty: + 0.02 / 10 = + 0.002ml Volume per drop = 0.012ml to 0.016ml Warm bottled water at 38 + 0.5 degrees Celsius Star Volume End Volume Difference Volume per Drop 2.00 ml 2.11 ml 0.11 ml 0.011 ml 2.10 ml 2.30 ml 0.20 ml 0.020 ml 2.30 ml 2.45 ml 0.15 ml 0.015 ml 2.45 ml 2.60 ml 0.15 ml 0.015 ml 2.60 ml 2.81 ml 0.21 ml 0.015 ml Average volume per drop: (0.011+0.020+0.015+0.015+0.015) / 5 = 0.0152 ml 3 Rounded: 0.015ml Uncertainty: + 0.02 / 10 = + 0.002ml Volume per drop = 0.013ml to 0.017ml Warm saturated salt water at 38 + 0.5 degrees Celsius Star Volume End Volume Difference Volume per Drop 2.00 ml 2.10 ml 0.10 ml 0.010 ml 2.10 ml 2.31 ml 0.21 ml 0.021 ml 2.21 ml 2.34 ml 0.13 ml 0.013 ml 2.34 ml 2.49 ml 0.15 ml 0.015 ml 2.60 ml 2.71 ml 0.11 ml 0.011 ml Average volume per drop: (0.010+0.021+0.013+0.015+0.011) / 5 = 0.014ml Uncertainty: + 0.02 / 10 = + 0.002ml Volume per drop = 0.012ml to 0.016ml Conclusion and Evaluation Our experiment tested two variables (the type of liquid and the temperature) and how they affected the volume of a drop. From our experiment, there is a slight difference between the volume of bottled water and the volume of salt water, so therefore it proves that the volume of a drop is dependant on the type of liquid we use. I also hypothesized that salt water would contain a smaller volume per drop than bottled water. This hypothesis was disproved in the experiment. We found that the volume of a drop of bottled water at 0.5 degrees Celsius is 0.01ml less than the volume of a drop of saturated salt water at 0.5 degrees Celsius. For our experiment, we couldn’t prove that temperature affected the temperature affects the volume of a liquid because the volume of a drop of our bottled water increased by 0.02ml while the volume of a drop of warm saturated salt water remained exactly the same. Quite unexpectantly, we discovered that a drop of bottled water is greater in volume than a drop of salt water after they’re heated up to 38 degrees Celsius. All our data, however is only true IF we disregard the series of lab errors that may have altered the results. Here is the list of lab errors: Lab Errors: 1. Every drop that comes out of the eyedropper is a result of gravity pulling the drop of water out of the eyedropper opening. Because the force of gravity is constant, we can assume that every drop has the same volume, unless there was another force involved. This other force is the shaking of the hand holding the eyedropper. To prevent this, we first planned to tape the eyedropper to a ring stand. This way it would stay motionless so that no other force except gravity would act on every individual drop. Unfortunately, the eyedropper was not long enough to reach far enough into the graduated cylinder, therefore we held the eye dropped ourselves while dropping the liquids. For this reason, the shaking of our hand may have affected the results of our data. 4 2. To prevent liquids from splashing onto the sides of the graduated cylinder, we decided to make every drop 1 cm above the liquid inside the cylinder. This would prevent each drop from making the water splash too much. 3. Since we couldn’t use the ring stand, the drops may have gotten stuck to the sides of the graduated cylinder because we couldn’t guarantee that the eyedropper was held vertically over the water. Even if we did make sure it was vertically straight, our hands might have shook, flinging the drop so that it would hit the side. 4. Water evaporation may have occurred when we were performing the lab, so before recording the data for 10 drops, there may have been a little bit of water that had evaporated so each drop is actually slightly bigger than what we had recorded. 5. We are not 100 percent sure that we counted the correct number of drops because there seems to be a few trials that had an unusually large volume compared to the other trials. This may have also been because the water stuck to the sides of the graduated cylinder came down and added to the volume of one trial. 6. Since the graduated cylinder we used only went up in 0.5ml increments, we had to estimate the 0.01ml values. Our data may be off by 0.01 or 0.02ml (thus a + 0.02ml error). 7. Atmospheric pressure affects the results slightly. This is something we cannot control, however we did the entire in a short period of time, so the atmospheric pressure should have been somewhat the same during that period of time. 8. We couldn’t make sure that NO heat would be lost or gained when we took the cold water from out of the fridge or when we took it out of the microwave. We insulated the water with 2 Styrofoam cups, but even that couldn’t make sure that no heat would be gained or lost. Also, water would lose or gain heat as we are dropping each drop, or when it is sitting in the graduated cylinder, waiting to be measured and recorded. For this reason, each drop may be a little bigger or smaller in volume than our recorded values. 9. We tried to control the saltiness of the salt water by making it saturated salt water. To do this, we put much more salt than is needed to saturate the water, into the container. We stirred until no more salt was dissolved, or so it seemed. We couldn’t be absolutely sure that the water was saturated because maybe the salt was just dissolving more slowly, but it was still being dissolved. 10. When we were heating up the water inside salt water, we still had a little bit of salt left on the bottom.. This may have caused a problem because when we wanted saturated water, we wanted it saturated at 0.5 degrees. After we heat the salt water, it wouldn’t be saturated anymore, so more salt would be able to be dissolved into the solution. This means that the salt water after getting heated was slightly saltier than before it was heated.

Saturday, September 28, 2019

Comparing the Open Window and the Tell-Tale Heart

Using the Ideas of Northrup Frye to Compare The Open Window and The Tell-Tale Heart Brett Eiffes According to Northrup Frye’s book, The Anatomy of Criticism, there are two different modes of prose: the romance and the novel. In the case of shorter prose he calls them the tale and the short story. The short story, The Open Window by Saki, and the tale, The Tell-Tale Heart by Edgar Allan Poe, demonstrate these two modes of prose fiction. While reading The Open Window I found it a more realistic and extroverted story while the Tell-Tale Heart was more of an unlikely and introverted story.These two different stories each show different aspects of the tale and the short story. Both of these stories were set in a house however, we know that The Tell-Tale Heart is set in a house in the past as result of a few details Edgar Allan Poe reveals. For example, the speaker uses a lantern and he also states, â€Å"the shutters were close fastened† (2). We are also not entirely sure wh y the speaker is in the Old Man’s house or why he belongs there. This tale is set in the past in a mysterious location, both of which are characteristics of the tale.In contrast, The Open Window is set in a lavish, early twentieth century English home. The story has a more contemporary setting compared to that of The Tell-Tale Heart. Although the stories both take place in a house, the time in which they are set is different. These two stories also have two different viewpoints. The Tell-Tale Heart is a first-person narrative, which relies on the narrator, while The Open Window has an omniscient third-person viewpoint. These viewpoints reflect the ideas, developed by Northrup Frye, of the tale and of the short story.The types of characters introduced in each of these stories is different, in that Saki presents us with believable, everyday people while Edgar Allan Poe presents us with characters who are larger than life. The main character of Vera in The Open Window has a mix of good and bad characteristics. She is introduced as â€Å"a very self-possessed young lady of fifteen† (140). However, we then learn that Vera lied to Mr. Nuttel about the passing of the Sappleton family.We see two different sides of this character, the cool and collected fifteen-year-old girl and the story telling liar. Vera is seen as a typical teenage girl, messing with people and putting on a nice smile. She is a believable everyday person. We are never told who the main character presented in The Tell-Tale Heart is; however, we do know he is narrating the story. This mysterious character is larger than life and he convinces the readers that he is mentally insane. This is proven when he shrieks, â€Å"’Villains! ’†¦ ‘dissemble no more!I admit the deed! – tear up the planks! -here, here! – it is the beating of his hideous heart! ’† (6). This is often a common characteristic of characters in tales. Both of the main char acters present in these stories fit the ideas of Northrup Frye. The different plots demonstrated in these stories also reflect the ideas presented by Northrup Frye. The Open Window is a possible story in which the characters maneuver around a central situation. The central situation is the idea of the Sappleton family dying in a shooting accident.This is different compared to the plot demonstrated in The Tale-Tell Heart, which allows for the suggestion of unrealistic forces or powers, for example supernatural elements. The plot of this story leans towards fantasy. The plot in The Open Window reflects the characteristics of the short story, while the plot in The Tell-Tale Heart reflects the characteristics of the tale. When compared, these two stories are tragically different. They are both classic examples of the two different types of prose fiction.The Open Window perfectly exemplifies the short story, a contemporary, realistic setting and plot with believable, everyday characters. In contrast The Tell-Tale Heart reflects the ideas of the tale by presenting a supernatural plot occurring in the past. These two stories reflect the ideas of prose of Northrup Frye. As a member of Moorestown Friends School, I affirm my honesty, academic integrity, and responsibility to the school community by neither giving nor receiving unpermitted aid during this assessment. ______________________________________________

Friday, September 27, 2019

To what extent is the Marxist view an accurate interpretation of the Essay

To what extent is the Marxist view an accurate interpretation of the origins of the French Revolution in 1789 - Essay Example This time, though, the rising urban class of shopkeepers and artisans, known as the bourgeoisie, continued the struggle, focusing it against the noble landowning class that had traditionally been the support of the monarchy. With the bourgeoisie success, the noble class was pulled down, the king along with it as its figurehead, and replaced by the First Republic. This, however, is not the view of modern historians such as E.J. Hobsbawn and George Rude, who feel the populace and small traders had at least an equal part in the disruption. Studies have indicated that the percentage of urban capitalist shopkeepers and artisans made up perhaps half of the revolutionary forces. â€Å"Cobb †¦ found that the rank and file of the Parisian armies revolutionnaires was 35 percent artisan and 25 percent shopkeeper and smaller merchants† (Lewis 1998). Hobsbawm (1969) claims perhaps as many as one European out of every five was a Frenchman and the majority of these Frenchmen were rural farmers or small shop workers. In many ways, the search for the reasons and participants can be found in the theories brought forward by Karl Marx, such as in the popular protest movements of the day which provide a more accurate view of both how the monarchy lost its favor and who was most in control of the political and social changes that were happening in those years. The central concepts of Marxist economics, essential to understanding the causes of the French Revolution, include the theory of labour value, the disposition of production and the inevitable conflicts between the classes. Conflicts will always persist because the upper class can never totally control the lower classes. Lesser concepts include the idea of increased misery, the obsession with possessions and the consequences of economic alienation. Marx’s theories of labour value combined with his concepts of

Thursday, September 26, 2019

Influence of Colonialism on Politics and Economics of Africa Nations Essay

Influence of Colonialism on Politics and Economics of Africa Nations - Essay Example A lot of literature exists on the influence of colonization on countries. However, most political science and history research analyzes the implication of colonialism in a holistic manner. Ziltener and Kunzler observe that this analysis is not sufficient as different colonial methods were used in different colonies (305). Moreover, the debate of the political and economic influence of colonialism in Africa is still open with some school of thoughts arguing that colonialism has assisted Africa more than exploited it. The assistance in form of infrastructure, education, urbanization, new political and economic systems is often cited. This paper will attempt to weigh in on the debate by using secondary data to explore the influence of colonialism in Africa by observing three African countries with distinct colonial history. This study will look at the historical and current political and economic structures of three African countries (Algeria, Liberia and South Africa). Since Liberia was not colonized by Europeans, Algeria attained independence in the late 60s and South Africa attained independence in the 1990s, the study assumes that the trends in their political and economic structures are directly linked to the nature of colonization. In order to

The African Athena Controversy Thesis Example | Topics and Well Written Essays - 1250 words

The African Athena Controversy - Thesis Example Another is that the lack of knowledge with regards to the ancient world puts historians inside a box with only plausible ideas looming overhead, not probabilities since everything is already in the past tense, and reconstructions are the only available options to build the events of past civilizations (Berlinerblau). However, those who contest the possibility of Phoenicians and even Egyptians influencing Pre-Hellenistic Greece argue that relying only on etymologies of the words found in the Greek language does not give enough justification but rather, it only reveals the patterns and the sphere of influence on the population in question (Lefkowitz). Still, words are much the same as models, wherein they are seen as necessary symbols to represent a united representation of our reality (Bernal). Bernal’s Ancient Model regarding the origin of the ancient Greeks, or those of the Pre-Hellenistic culture states that there is an intermingling of Phoenicians and Egyptians long before the settling of the Aryan Race from the north, and that in this sense, the Pre-Hellenes or the Ancient Greeks were a race with strong Asian or Egyptian origins, and were eventually succeeded by the arrival of the Indo-Europeans or the â€Å"Aryans† (Bernal). It is plausible because the Phoenicians were able to teach the alphabet to ancient Greeks, introducing a form of written language in the area, while the Egyptians taught them farming strategies, such as building irrigation systems to continually water the crops. The Egyptians would also be able to teach the Ancient Greeks about their gods, the names as well as how to worship them, since Egyptians have a long and solid history with regards to religion and the occult. With such a premise, Bernal was able to further provide readers an idea of his premise that there are indeed Semitic and African elements in the formation of the cultures of Pre-Hellenistic or Ancient Greeks

Wednesday, September 25, 2019

Oxygen releasing compounds in groundwater remediation Essay

Oxygen releasing compounds in groundwater remediation - Essay Example In the past, there have been methods enacted to treat the underground water, which in turn is used by the citizens after it gets treated. There have been many methods of treating this water for the benefit of the persons consumer; also, this water is used for irrigation of crops and also animals. Recently, there has been the physical method used to treat the water. Nevertheless, some people have been claiming that this is not appropriate water to use for consumption. The methods used, seems to be sufficient just like the biological methods too (Canadian petroleum products institute 1991, p. 88). I believe that all these methods are quite good, and many people believe that the use of the physical method is appropriate and commendable since there are not many chemicals used or none at all. Pump and rate have been the most commonly used method of treating the underground water. It has been the most globally used remediation technology. This method has been considered to be the most suitable among all and not expensive. It is not costly compared to other physical methods of the purifying underground water (Wheeler & Adams 1905, p. 55). This method involves the process of pumping the water from underground to the surface and later, the water gets treated using biological treatment. There is also another physical method that can be used, which is known as the air sparking method. It is a very interesting method whereby, the air is usually bowed directly to the ground water and as the bubbles rise, the impurities get removed from the water and the impunities are directed to the soil, which calls the to another work to treat the soil. There has been also another method that could be used as a physical method. The Dual vacuum extraction. To avoid people being infected with t he deadly contamination, they can be used with the bioaugmentation method that increases the enzyme reactive concentration in the system to fight the germs rate in the water.

Tuesday, September 24, 2019

HR Law Research Paper Essay Example | Topics and Well Written Essays - 1750 words

HR Law Research Paper - Essay Example For example, the law prohibits the employers to discriminate an employee or deny him or her opportunity to benefits from the privileges of employment on the bases of sex, religion and color. This paper seeks to discuss Title VII and sexual harassment including Quid Pro Quo, Hostile Work Environment and Court Decisions. Title VII specifies that a violation is undertaken only when a sexual conduct is on the conditions of employment. One of the major types of sexual harassment is quid pro quo. This kind of harassment takes place when hiring, promotion, grading and salary increment among other aspects are based on the employee’s submission or rejection of sexual favors and advances. This implies that for a quid pro quo to occur, an employee is required to submit to sexual harassment from his or her seniors in order to be advantaged in the work places. In the same way, hostile work environment as depicted by Title VII occurs when harassment at the work place interferes with the duties of the employees thus altering their performance. It also occurs when the working environment is characterized by abusive and offensive language. To determine whether a working environment is hostile, Title VII depicts that an examination should be conducted to ascertain whether or not the conduct was physical or v erbal. Secondly, it is imperative to examine if the conduct was done on regular bases. Thirdly, as a manager I should conduct an examination as to whether the conduct was patently offensive or hostile. Fourthly, it is vital to examine whether the harassment in instigated by a supervisor or a co-workers. Fifthly, as a manager I need to examine whether other employees or supervisors of various departments were perpetrated in the harassment. Even though Title VII does not explicitly differentiate between hostile work harassment and quid pro quo, the application and the distinctions between these two forms of sexual harassment

Monday, September 23, 2019

Legal homework 3B Essay Example | Topics and Well Written Essays - 750 words

Legal homework 3B - Essay Example Two is the principle of beneficence. This principle aims to engage in numerous beneficial activities as possible. Beneficence holds that health experts should attempt to benefit the sick. Therefore, in this case, it is presumed that the duty of the nurse is prevent any situation which may pose a threat to Judy, for example, not leaving the bathroom door open. Third is the principle of non-maleficence which entails preventing or minimizing harm (Armstrong, 2007). The hospital takes the precaution of checking on Judy after every fifteen minutes. This is aimed at preventing or minimizing harm to Judy. The nurse was not negligent for unlocking the bathroom door and allowing Judy to shower by herself. This is because she established in her expert view it was fitting to unlock the bathroom door so that Judy could take a shower. In a 1996 case involving Busta and the Columbus Hospital Corporation, The Montana Supreme Court upheld the decision and order given by the District Court of the Eig hth Judicial District. The court jury established that the negligence of the Columbus Hospital and that of the patient led to the injuries and consequent death of the patient. In this case the nurse was deemed not negligent in the events leading to the death of the patient. ... It was not below the standard of care that the nurse left the bathroom door unlocked when the psychiatrist came to see Judy. The nurse did not see the psychiatrist vacating Judy’s room. In addition, the psychiatrist did not inform the nurse when leaving the room and had left Judy alone. Therefore, there is no way the nurse could go to check on the patient. Also, the nurse observed the standard of care by checking on the patient after fifteen minutes (Armstrong, 2007). There is a greater duty to this patient from an ethical point of view. This is because nurses have a responsibility of making sure that patients capable of suicidal actions are properly dealt with. In addition, nurses have the duty of effectively monitoring and assessing patients and conveying these examinations to all individuals involved in the health care delivery team. Nurses also have a duty of telling the truth (Armstrong, 2007). Patients in danger deserve frankness as to their exposure and manner of interv ention. Health experts with significant opinions regarding suicide should refer the patient elsewhere or reveal them. There are several ethical principles which should be taken into account when caring for such a patient. One is the danger to self. Danger to self may incorporate failure to attend to basic requirements, for example, showering, or suicidal attempts or ideation. In numerous fields, information of intention to engage in suicidal activities needs a health care practitioner to act instantly to stop the suicide. Two is consent and involuntary treatment. The health expert should make a decision on whether to hold the patient against his desire (Armstrong, 2007). Holding a patient against his desire may be indispensable

Sunday, September 22, 2019

Reading Autobiography Essay Example for Free

Reading Autobiography Essay Although I do not have many vivid memories of my childhood the few things I do recall from my early years mostly seem to focus around school and my academics and interactions with children my own age. It is nearly impossible to pinpoint when exactly it was that I began to read but it must have been somewhere around the end of kindergarten and the beginning of first grade. I didn’t attend preschool so up until kindergarten my primary interaction with others was in my first language, Spanish. I can recall learning the alphabet and the sounds of all letters and I started to make out certain words like ‘see’ and ‘my’. The most influential person in the process of acquiring the skills I needed to read must have been an instructional assistant, Mr. Torres who would help me and other bilingual students regularly in the classroom. Of course the instruction by my teacher set the basis for my learning but the one on one help that he provided helped me make connections to my learning in Spanish and that made me feel very comfortable. The first books I began to read must have been simple stories that I came to memorize. Stories like The Gingerbread Man or Brown Bear that had repetitive lines were probably how I started to make connections with words, sounds and pronunciation of those words and sounds. Learning to read made me feel empowered and I remember wanting to read â€Å"big kids† books once I felt I was capable. Among my favorite types of books were scary chapter books like the series of Goosebumps as well as biographies of famous athletes. Among my least favorite must have been nonfiction and folktale because they never really managed to pull me in and I was always very skeptical about such fantasy. Unfortunately, this thrive to read did not last very long because I started to drift away from the constant practice of reading around the fifth grade and started seeing it more as an obligation rather than a choice. As a whole the literacy environment in my household was actually a very positive one and ever since I can recall my mom has always been a big reader and has many books and magazines throughout the house. All of her reading though was done in Spanish when I was growing up because as I was learning how to read my mom was learning the English language. My dad on the other hand has never been a big reader. Actually I can’t recall a time when I have seen him sit down and read something simply for leisure. I also had an older sister who was just a grade ahead of me in school and she has always been a bit of a bookworm and was constantly going through different books as we grew up. Even with all these things I think the language barrier influenced my detachment from reading. In my household we rarely spoke English, maybe if my mom and dad knew the language or were more comfortable with it they might have pushed me to read more or took the time to sit down and read to me. Come to think of it my mom would read to me but she would do it in Spanish and it was a bit boring for me. She would read common stories that I had already heard like the three little pigs or something of that sort and all I would gain out of this was amusement because the way things translated to me was funny. My mom did take us to the city Library and I remember going to story time or to some sort of show based on books. I remember seeing a magician and also petting a snake. As for having materials to read and write, there was always plenty throughout my house. My mom kept a full stock of pencil and paper as well as of books it was just a matter of me doing the actual work. She constantly asked me to explain to her what I was reading or writing for school but I always seemed to find a way to not spend too much time with it because all I wanted to do was play with the neighborhood kids or run off to soccer practice. In school the literacy environment was very positive as well and I remember how much time and dedication the faculty would place on reading and the development of reading skills. I can’t remember who formally taught me how to read but it must have been either Mrs. Diamond or Miss Falgot my first and second grade teachers, because by third grade I remember being able to read fluently. They used several different types of methods but I remember being read to very often by Miss Falgot. I do recall being placed in groups and having partners whom you read to and vice versa. I believe both Mrs. Diamond and Miss Falgot were key role players in my acquisition of reading skills and although I don’t recall specifics they did their job because by third grade I was at the top of my class. I do remember a particular case that had a bit of a negative effect on me in terms of reading. I remember being in either fourth or fifth grade reading as a class and the teacher called on me to read a paragraph. I don’t remember what I was thinking but I was not listening and wasn’t even on the right page, once I located it I got nervous and couldn’t even read. Luckily the teacher called on someone else but I felt horrible. As a class throughout elementary I remember visiting the library and running to the sport books section. The Library was so calm and always cool and I remembering going in there on hot summer days to get away and read a good book. The librarian I remember was always very sweet and she was very patient with all the students. As for literacy events the only thing that is clear in my mind is the book fairs that occurred maybe twice or three times a year. They were very fun and I remember they made even the boring books seem interesting. They set up all kinds of posters and it was something that I always looked forward to. As an adult I began to pick up old habits especially after I came into college. I can’t say I read a lot but I do find time to fit in a book every once in a while. I am still a big fan of autobiographies and I have recently developed a liking for books in Spanish. I usually read on the weekends when I am well rested and have slept in. I also like to go to parks and sit in the shade and enjoy a good book or story or even an interesting article. I think reading is very important and not only to help us expand our vocabulary or help us academically but when you read a good book you get a chance to escape your everyday and it gives you an insight into a story or a character in the way a TV or radio cannot. It captivates you and manages to get all of your attention but at the same time relaxes you. I think reading is something that should be taught to students but not just in order to help them academically but educators should also focus on showing the importance of literature in our lives and the positive way it influences our lives down the road something the media of today cannot manage to do. Writing equally should be not only taught for the purpose of education but in a way those students value it and continue to practice it even without a teacher pushing them to do so.

Saturday, September 21, 2019

Critical Evaluation Of Brand Strategy Of VGI

Critical Evaluation Of Brand Strategy Of VGI Abstract This report is a depiction of the brand strategy adopted by an automobile company Volkswagen. This primarily covers the brand management by the company including the critical evaluation of the brand strategy adopted with context to its brand value, brand image and brand positioning. The report provides the reader to have critical analysis of the brand management and at the end of the report a conclusion is drawn on the basis of analysis in the body of the report. In main part of the report there is VIP analysis followed Boston matrix and product life cycle for the detailed explanation of topic. Various brand strategies adopted by the company are also touched in this part of the report. The conclusion is followed by some suitable recommendation of the brand strategy management of the company. Introduction Branding The concept of branding in market is related to the production of brand and in the views of Hankinson Cowking (1993) that branding is tagline that used to differentiate product from other competitors in market. Branding is defined as identity of a specific product, service or business. A brand can take many forms, including a name, sign, symbol or slogan. The world brand began simply as a way to tell one persons cattle from another by means of a hot iron stamp. The word brand began has continued to evolve to encompass identity- in effect the personality of o product, company or service. In the views of Johnson and Scholes (2002, pp. 140) branding is an important feature for saturated market and for the slow growing markets. The brand provides recognition and allows adding value, image and position to the company. An effective brand strategy is very useful for the survival and future growth of company. Branding is used to promote the products of the company in an easier and effective way. It builds up identity and for communicating the story of brand as in India the concept of storytelling is popular tool for advertising. Importance of Branding The branding is the face of the product that company offers to its customers hence every company has to toss their branding strategy effectively. Since this is beneficial in making the impression of product or services in the mind of customers. An effective and impressive brand name always attracts the customers and keeps the position and image of the company in their minds. This even gains to make the customers think and moved towards the use of another product of same company to which they are not familiar. A good quality brand image in business matters a lot; the brand of the company is always seen as in differential part of the company which shows its value and quality. With an effective and strong brand the image of the company goes rise. Strong brand of business facilitate other brands to link with each other different products of the company. The brand name of company used for the different products of the company for effective selling in market. (Source Hankinson Cowking, 1997 pp- 156) Company Introduction VOLKSWAGEN DAS AUTOS The automobile company is well known for its services and higher satisfaction among their customers. Volkswagen group of India is subsidiary of worldwide famous Volkswagen AG. It switches to brand of Volkswagen in addition to two other existed brands of Skoda and Audi in Indian market. These brands possess its own character manoeuvres in an autonomous manner. The establishment of this subsidiary was in year 2007. In Indian autos market the brand image is featured by the size of vehicle, technologies of driving and different features like ABS, EPS and air bags and galvanized bodies of automobiles. Multi branding v/s Corporate Branding There are two main concepts taken corporate branding and multi branding that are explained as followed by the company: Multi Branding: Concept of multi branding in the company mainly based on the objective to become most innovative manufactured volume complies with best quality product specifically considering medium to long term classless. With theme and slogan Vorsprungdurch Technik of Audi brand in considered as solid brand in automotive premium segment. In addition brand of Skoda is a combination of intelligent concepts in using space and technical innovation also covering the design and good money value (Kapfere, 2009, pp 276). Corporate Branding: Volkswagen carries three main brands by having messages of responsible innovation and providing Enduring Value. The car under the corporate brand there is passenger cars convey reliability and quality and engineering of German skills at the global level. This facilitate in becoming the first choice in millions of the customers when buying a car. Critical Evaluation of Brand Strategy of VGI In the views of Porter (1993), for successful administration of a company there must be an identified strategy that itself serve as a position and must be able to handle competition through brand strategy of the company and is primarily differentiate into three parts as. Cost leadership strategy, differentiation strategy and focus strategy. Brand strategy of Volkswagen is well maintained. As India is important market for the strategic marketing especially in automotive industry. There are good opportunities for future growth as a result of outstanding conditions of demands. But the noticeable condition is that there is very high competition full with challenges of conditions of market, different lifestyle, and behaviour of consumers. Branding is key success factor for Volkswagen in order to gain good market position and competitive advantages therefore it become very successful in the Indian Automobiles of market. As branding plays a vital part for the Volkswagen and make it differentiate from other competitors in market. Kotler has viewed his comment on the leadership that a cost leadership is not possible, differentiate is their competitive strategy (Kotler, 2008, p.468). Also Varey considered brand as unique and for selling the proposition in the emerging markets. Branding Value of Volkswagen The brand value is an important aspect of a brand. This can be illustrate as the customers are usually willing to spent or pay more for that product that is related to any known brand, they preferred brand that the product. The brand value is hence defined as that extra money made by a company or can be made from the selling of its products in solely way only due to the name of its brand. For example For Volkswagen group India there is late entry of the Volkswagen group of India in the market as compared to other competitor rivals. Due to this company has lack to gain the first mover advantage in market and hence less gain in the brand value. For further development the company in order to strengthen its brand value it follow the strategy by making corporate statement innovation for everyone. While marketing any product, importantly in India, the most crucial factor is quality and price of product as India is at a halt a poor country. Brand Image for Volkswagen Brand image is specified as those qualities which are related to the association to customers with the particular brand. It is expressed as the human behaviour and their wants and desires, but not enough it also associates with the situational use, price and quality of the brand. Here example can be taken as the Mercedes Benz which possesses a string brand image due to its product quality and features and their price, this came to make an image of brand in the minds of customers about that particular product. The brand image is not an inherent character for a company brand though this can be achieved through the advertising and campaigns. Brand image is identity of the product in market and is a symbol of the company that make its impression and image in the minds of customers. The Volkswagen with its new brand name Das Auto along with its vision, the company is going to create new image by surrounding proximity and convenience via affordable innovations. The Volkswagens brands of Skoda and Audi managed in such a way that curved their position in stiff ad competitive automobile market and creating their baton of brand image in consciously sensitive markets like India. Brand Positioning In the view of Armstrong (2002), brand positioning zeroes in on customers and gives them a reason to buy a product in preference to others; it differentiates a product from other products based on attributes. Walter (1997) also states that position of brand is perception among target customers. The Volkswagen group of India as came back into market after the period of ten years it has going to position its brand again in the minds of their customers and in market. The company has positioned its brand bracketed to set of above middle classed customers whose income is above average and have the thrill to show off as and where compared to brand Audi which is expensive and very showing type is designed for those types of consumers that are sporty and want to show off more with expensive expenditure. On contrary the Volkswagen brand is suitable for the average persons and also full the desire to show off. The company has managed them with a separate position in market. According to a stat ement given by the director of VW passengers cars Mr. Neeraj Garg that the company will take some time for making its position and there is a slow process to gain position into the minds of customers of India. Segmentation In India most driving factor is recognised affordability, due to this the market of domestic cars is segmented on to accordance with their prices. There is price based competition in Indian market therefore the car is segmented as below: Multi Segmentation Geographical segmentation Demographical segmentation Social Class Marketing Strategy Marketing Strategy adopted by Volkswagen brand after its launch in India in 2007 in relation to marketing Mix Marketing Mix Marketing mix of Volkswagen Brand Source: Kotler, P Armstrong, G (2004) For brand strategy of Volkswagen there is involvement of first P according to marketing mix is Product as described in model. The product in this model is defined as that combination of services and goods sell to the customers by the company or organisation in target market (Armstrong Kotler, 2005). From analysis it is found that product is also a part of Brand name. Design and quality are the main product features that possess variety in them. Here an example can be quoted for a brand of Volkswagen Touareg that has been sold in India comprises of a package of seating, engine, breaks and engine etc. (Volkswagen India, 2009). Hence for product strategy the company is equipped with variety and design in their products including warrant for them which in turn results in good response from the customers and make them satisfied and bring loyalty in them. The second P in this model if marketing mix is price. Price is of a product or service is defined as that amount which is paid by customer to the organisation or company for buying their products or services offered to them (Armstrong Kotler, 2005). While discussing the price strategy it has been found that there are 61 dealership offers high prices for the products to sell in India as compared to their rivals like Honda city and Ford, but there is variation that the company charge interest rate by 4.5 5.0 % instead of other rivals make with 8% or more as a loans given by banks or building societies of other rival car makers. This facility is attributed by the Volkswagen financial Services that aided to support the sales of the company to their customers. There is next P for the marketing mix is Place that is also very crucial in Brand management. The place usually referred to that place where there is availability of products of company to their customers. As in concerned to Volkswagen the company involved in using dealers and distributors for the purpose of the sales of their products. There are two modes for the dealers to get authorised either through franchised or direct ownership of company. For the company their network related to their dealers is very important and is maintained in a proper way because the product of the company are introduced through them to the customers, hence it is very important. In the views of Kotler 2005 the company usually share their losses and profits both with their dealers for purpose to maintain the quality of cost leadership. At present the Volkswagen has fine relationship with their dealers in India and also involve in the dealing of their products with Skoda with 61 leaders (Top News, 2010). The last and fourth one P is Promotion. The promotion has variance in their objectives that has to be achieved in market. The promotion is usually handled with the tool of advertisement. The promotions for customers are added through the advertisement that results in the excitement among them. The aim of promotion is to pull in target consumers. These promotions are based on the scheme of non profit but in turn results in the profit for the company (Bradley, 1993). For example the Volkswagen Company in year 2009 has launched a promotion named Pre Monsoon campaign published by Motor beam, 2009. This promotion is for the purpose to establish the brand of company India. In India the company offered a variety of range of services to their customers and fro this company is getting profit from the promotions of the company brand. Pricing strategy Pricing strategy of Volkswagen: In the vies of Lowe and Doole (et al 2006), for any company at the initial stage of launch in market introduced with two adopted strategies for pricing, one is marketing skimming price strategy and other one is market penetration pricing. The company Volkswagen has choose the strategy of market penetration pricing. In this strategy previously the prices were set high so that there can be coverage of initial investment this is so because the company had invested a lot of money in the business to set up the unit in Pune, Maharastra. Ansoff Growth Matrix Model for Strategy Source: Kotler, P Armstrong, G (2004) For further analysis there is discussion in accordance with the given model of Ansoff Growth Matrix for Volkswagen. This model usually depicts the different areas of market development of the product of the company. This development is in relation with company and that aspect that are very important for the diversification of market. The thing is that this company has been diversified as it enters into new market. Market development According to Reiziger (et al, 2003) when a company took entrance into a new market and launch themselves by introducing existing products this is came to know as the development of market, and the main aim of the company is to lure the customers from the their existing competitors in that exiting market i.e. new market. The company Volkswagen has got the entry into Indian market in 2007 by launching their product Jetta, then after two years in 2009 the company has launched two new cars in market with their existing brand using the brand value in market these cars are ionic beetle and the Touarge sedans (Volkswagen India, 2010). Diversification Again in the views of Reizger (2003) this is the entrance of any new company with having the launch of their new product under its own brand is termed to be diversification. This strategy is commonly recognised as most risky one as there is introduction of two new entities one is market and other one is product. For the Volkswagen diversification is not so risky, as it has already successfully launched a variety of cars in the market with its own brand and in accordance with its brand image and with every brand it has inched higher and created sense of the demand in the market on every launch of new products. Most currently the company has as innovation there are four new car that has gone to be launched in 2012 and these new coming products are SUVW, Couple, Up and Blue Sport (Volkswagen, 2010). Conclusion Recommendation: As from above discussion it is concluded that Volkswagen has got an effective branding strategy but there are some factors that has to be taken into consideration for the company to make its brand VIP. In India this company is represented by three brands i.e. Audi, Skoda and Volkswagen and posses their own identity and features and an independent manner in market. The brand of Volkswagen along with Audi and Skoda provide good level of consistency and excellence in the market within the existing value, image and position of its brand in target market of automobiles. It has also been concluded that the company adopted brand leveraging strategy. The product launched by the company are good from all aspects and given for strengthen the brand image and identity in market. Having discussion over the marketing mix all the aspects of the marketing mix by the Volkswagen are handled in an effective way, company cover all areas of price, promotion, place and product well but there is some need to pay emphasis over the promotion and price aspect of the brand strategy to get the good response in market. It is also concluded that there is lack of loyalty factor in Indian market of Auto brands as compared to the other markets. The company Volkswagen is new in the market and hence there is low brand awareness of the company in market. There must be raise of awareness among all the required fields of market. There must bring up some improvements and creation of the brands. As in Indian market which is basically driven by the price and prerequisites, company Volkswagen carry on its brand with the quality factor only. This is criticised here because this strategy will create hindrance in the brand development and prosperity of the company. The factor of Cannibalization can be seen as it can pay an important role for the Volkswagen approach for the branding i.e. multi branding approach and hence resulting in the brand that are new take the business away from that which are already established in market. There are some suggestions that the company can adopt for the effective brand management are to drive the response of the customers as they are the key link for the success of the company and there must be online and offline programmes of marketing. The company has to be involved in the Build Brand Engagement process to learn how the consumer wants to link up with the brand of product. They must continue to attempt at increasing the customer loyalty.